Smash Apathy – was a campaign in the mid-90s led by Rhyl band GMX Stuns & Llanrwst band Meringue to awaken North Wales to the fact that the scene was dying through apathy. Widespread media coverage and countless gigs ensued, and even a 7" single!
The clip above was filmed at the Swallow Falls Hotel in Betws-y-Coed in July 1994 and aired on Inside Out - a TV show that was a 30-50 minute deep dive into specific local stories, replacing the national focus with a purely regional one.
Smash Apathy's goal was to push bands and concert-goers "off their arses" and promote a DIY (Do It Yourself) ethos. The aim was to foster a more vibrant, supportive, and collaborative music community in North Wales. And the core of the campaign was organising an actual Smash Apathy Tour with local bands playing together in regional venues.
Several bands from the area were key to the campaign and the tour, including:
GMX Stuns
Meringue (an indie band from Betws-y-Coed)
Sigmoidoscopy (from Rhyl)
The Immediate (from Mold)
The Innocents
Mr Grimsdale
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